The leisure industry is changing and that’s good news for AV. In this blog post, we dive into the top five ways in which the leisure sector is changing and what that means for the AV industry.

Experience economy

It seems that everything is experiential nowadays. We’re told that “millennials want experiences”, but what does that mean? Essentially, it means that in this sector, businesses which provide social media-savvy consumers with something new, unique or unpredictable, will thrive over ones which deliver something more familiar. This is good news for the sector as a whole, but puts greater expectation on businesses to deliver that experience.

Change of social habits

It’s well established that alcohol consumption, particularly among younger people is diminishing. The change in social habits is encouraging the switching to “low and no-alcohol” options, resulting in fewer pub or club nights out. Therefore leisure establishments need to provide a different offering, and one which thrills consumers who want to enjoy an experience during social activities. 

Lower barriers to entry 

The rise of Ecommerce taking more and more of a market share has led to a falling price in high street rent and that’s good news for the leisure sector. A lower barrier to entry has encouraged ambitious and creative leisure establishments to spring up and take a slice of the market. This encourages the sector to take more risks, resulting in new and novel leisure offerings.

Competition

Thanks to these factors above, the leisure sector has seen a flurry of new and exciting leisure choices, from escape rooms to adventure golf[HYPERLINKED]. With so many options to choose from, established leisure businesses such as museums and heritage sites are having to up the game to compete for footfall. From greater attention to visuals and curating that perfectly “instagrammable” shot, to diversifying into hospitality, businesses are using all the tools at their disposal to create an amazing experience for visitors.

Digitisation

With greater competition and a drive to deliver unique experiences, many leisure establishments are using AV to meet the changing demands. Technology such as projection is an effective way of creating immersive environments, enriching the offering and boosting engagement. AV can also be used as end points for visitors to interact with, providing key insight and customer feedback.

However, with so many moving parts, it’s crucial that AV in museums, heritage sites and other leisure establishments is low maintenance, discreet and cost effective. Long opening hours means projectors need to be running for long periods of time, and with high footfall, this can mean high levels of dust.

Our entire LampFree range of projectors mitigates the need for to change lamps or clean filters, keeping maintenance to an absolute minimum, crucial for tricky installs. In addition, the cooler operating temperatures means a much quieter operation, so that all the attention is on the experience.

To explore our full range of LampFree solutions, click here.